The popularity of product management and service design is growing in the public sector and government.
In the Digital Leaders Week webinar, our head of product Steven MacLellan talks about how the two disciplines help deliver the correct outcome for both users and stakeholders.
Steven gives an overview of the public sector and how digital change in the sector has evolved over the years. He defines what product management and service design mean and gives examples of how the two fit into the various stages of product development.
Steven also explains why we adopted the product approach with our public sector clients. We not only provide this capacity to our government partners but we’re also coaching and developing this capability within their existing teams.
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